MeatEater, Inc. is an outdoor lifestyle company founded by renowned writer and TV personality Steven Rinella. Host of the Netflix show MeatEater and The MeatEater Podcast, Rinella has gained wide popularity with hunters and non-hunters alike through his passion for outdoor adventure and wild foods, as well as his strong commitment to conservation. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater, Inc. brings together leading influencers in the outdoor space to create premium content experiences and unique apparel and equipment. MeatEater, Inc. is based in Bozeman, MT.
Last Updated: May 29, 2025.
MeatEater Inc., a Delaware company based in Bozeman, Montana (referred to in this Privacy Policy (the “Privacy Policy”) as “MeatEater”, “we,” “us,” “our” or words of similar import), is an outdoor lifestyle company founded by renowned writer and TV personality Steven Rinella. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater, Inc. brings together leading influencers in the outdoor space to create premium content experiences and unique apparel and equipment.
Your privacy is important to us and thefamily of companies. This Privacy Policy describes, among other things, what "Personal Information" we collect about you, how we collect your Personal Information, how we use your Personal Information, including who we disclose it to and why, the measures we take to protect your Personal Information and the choices you may have regarding our use of your Personal Information. The term "Personal Information" is defined below in the section entitled "Personal Information We Collect".
This Privacy Policy covers all of our services where this Privacy Policy is posted or referenced, including our websites, which are currently located atwww.themeateater.comandstore.themeateater.com(each a “Site”, and collectively the “Sites”), our newsletter, our catalog, and our customer support services (collectively, and including the features provided by our Sites, the “Services”).
Job Applicants and Employees
This Privacy Policy does not apply to our employees or job applicants within the context of their employment or job seeking activities.
Our Services are not directed at children and children are not eligible to use our Services. We do not collect or maintain Personal Information from individuals we actually know are under 18 years of age. If you become aware of any information we collected from individuals under 18 years of age, please contact us as directed below in the Section entitled "How to Contact Us".
We recommend that you read this Privacy Policy carefully and in its entirety. It is important that you understand what Personal Information we collect about you and what we do with that Personal Information. By visiting one of our Sites or otherwise accessing or using any of our Services, or by submitting any of your Personal Information to us by any means, you are telling us that you have read, understand and consent to our privacy practices with respect to your Personal Information and other information we collect about you as described in this Privacy Policy. If you do not consent to these privacy practices, you are not authorized to use any of our Services. If you withdraw your consent after having given it to us, you are not authorized to use it, and you must immediately stop using our Services.
Please note that this Privacy Policy may change from time to time, as described below in the Section entitled "Changes to Our Privacy Policy."
To make it easier for you to review those parts of our Privacy Policy that apply to you or are of interest to you at the time, we have divided this Privacy Policy into the following Sections, any of which you can click on to gain immediate access to that section:
As used in this Privacy Policy, “Personal Information” means information that, on its own or in combination with other information, can be used with reasonable effort to identify an individual, including information such as your name, e-mail address, physical address, phone number, and credit card information.
You do not need to provide us with any Personal Information about you to simply browse one of our Sites. However, if you want to interact with a Site, open an account with us, register for our newsletter, request our catalog or use any of our other Services, you will need to provide Personal Information about you to us.
The Personal Information we collect about you can be broadly categorized as follows: (a) information we collect directly from you, (b) information we collect from third party sources, and (c) information we collect automatically by using data collection technologies.
You provide us Personal Information through the use of the Services, such as when you create an account on one of our Sites, make purchases of products or services, request information or materials (e.g. our newsletter or catalog), consult with our customer service team or communicate with us in any way.
We may also collect Personal Information from you when you participate in surveys or evaluations or when you participate in one of our promotions, contests or giveaways.
In most cases, providing us Personal Information is voluntary on your part but if you do not do so, we may not be able to provide certain Services to you or fulfill your request.
The Personal Information you provide to us directly when you access or use our Services includes:
We may obtain Personal Information about you from third parties, including publicly available sources. Such sources may include:
When you use the Services, we (or our third party partners) may automatically collect information about your device and usage of the Services. In some jurisdictions, this information may be considered Personal Information under applicable data protection laws.
We may use cookies and similar tracking technologies (collectively “Tracking Technologies” or “Cookies”) to collect some of this information. Our use of Tracking Technologies is discussed in more detail in Section 9 below entitled "Cookies and Other Tracking Technologies".
Examples of the type of information we automatically collect using Tracking Technologies include:
We collect and use Personal Information about you to operate and improve the Sites, deliver the Services and carry out the transactions you have requested. These uses may include providing you with more effective customer service; making the Sites easier to use by eliminating the need for you to repeatedly enter the same information; performing research and analysis aimed at improving our products, services and technologies; and displaying content and advertising that are customized to your interests and preferences.
We also use Personal Information about you to communicate with you. We may send certain mandatory service communications, such as welcome letters, newsletters, the availability of our catalog, information on technical service issues, and security announcements. We may also contact you to inform you about changes to either of the Sites or changes to any products or services we offer through either of the Sites.
We may also use Personal Information about you to protect or conduct our business and pursue our legitimate business interests, which include to enforce ourterms of useand other agreements; to improve the security of our systems and the exercise or defense of legal claims; to comply with privacy laws and other regulations, such as to manage consent requirements; and to comply with our other legal obligations.
We may disclose aggregated, anonymized information about you and our other users, as well as information that does not identify any individual, without restriction.
We do not sell Personal Information about you in the sense of receiving cash for the information. However the definition of the term "sale" in some states is broad enough to include transactions that would constitute a "sale" under state law. For example, if you are a resident of Colorado or Connecticut, our use of cookies and tracking technologies constitutes a “sale” of personal information to third-party advertisers. In addition, California law may find that a "sale" has occurred if legal consideration other than money is exchanged. See discussion below in the Section entitled "Your Privacy Rights - Disclosures For Additional Jurisdictions."
In certain circumstances we share certain Personal Information for a business or other lawful purpose. The following describes some of the more common circumstances where we share your Personal Information:
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
The security of your Personal Information is important to us. We protect your Personal Information through technical and administrative measures designed to mitigate the risk of unlawful or unauthorized access, destruction, loss, alteration, disclosure or use of Personal Information about you. We store Personal Information in data servers that are maintained at one or more commercial data centers owned or operated by companies that are regularly engaged in the business of storing personal data in secure settings pursuant to industry standards governing data security and privacy.
The safety and security of your Personal Information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Sites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the Internet is not completely secure. We cannot guarantee the security of any information you transmit to either of our Sites. Any transmission of information, including Personal Information, is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Sites.
Like many other companies, we use Cookies and other Tracking Technologies to track activity on our Sites and store certain information. The Tracking Technologies we may use include the following technologies:
Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or other device when you go offline, while Session Cookies are deleted as soon as you close your web browser. We use both Session and Persistent Cookies for the purposes described below:
Google Analytics
We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how users interact with our Sites, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics is transmitted to and stored by Google and is subject to Google's privacy policies. To learn more about Google's partner services and to learn how to opt out of tracking of analytics by Google,click here.
Google reCAPTCHA
We use Google reCAPTCHA, a free service provided by Google, Inc., to protect our Sites from spam and abuse. Google reCAPTCHA uses advanced risk analysis techniques to decipher humans and bots. Google reCAPTCHA works differently depending on what version is deployed. For example, you may be asked to check a box indicating that you are not a robot or Google reCAPTCHA may detect abusive traffic without user interaction. Google reCAPTCHA works by transmitting certain types of information to Google, such as the referrer URL, IP address, visitor behavior, operating system information, browser and length of the visit, cookies, and mouse movements. Your use of Google reCAPTCHA is subject to Google'sPrivacy PolicyandTerms of Service. More information as to Google reCAPTCHA and how it works is availablehere.
Microsoft Clarity
We partner with Microsoft Clarity to capture how you use and interact with our Sites. Microsoft Clarity is an analytics tool provided by Microsoft that helps us understand how users interact with our Sites. It uses visual tools like heatmaps and session recordings to help improve user experience. It captures anonymous user data, transforms the data into visual insights, and shows what users are doing, where they are clicking, and how they are interacting with our Site content. This information is used to improve and market our products and services. We also use this information for Site optimization, fraud and security purposes, and advertising. The information generated by Microsoft Clarity is transmitted to and stored by Microsoft and is subject to Microsoft's privacy policies. For more information about how Microsoft collects and uses your data,click hereto visit the Microsoft Privacy Statement.
Some content or applications on our Sites, including advertisements, may be served by advertisers, ad networks and servers, content providers, application providers and other third parties. These third parties may use Cookies to collect and store information about you when you use or interact with one of our Sites, marketing communications, advertising content and third party websites.
The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. They may also use Tracking Technologies to measure the effectiveness of advertisements, to personalize advertising content, and to push advertisements to you that are relevant to your regional location. We may also use information collected using third party cookies and beacons on the Services and in our emails to deliver advertising about our Services when you visit third party websites. To find out more about our use of Tracking Technologies as well as how to manage your preferences, please see ourCookies Notice.
We do not control these third parties' Tracking Technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising, see the discussion below in the Section "How to Manage Your Privacy Rights."
When you first visit one of our Sites, we will present you with a banner that offers you choices about whether to accept or reject Cookies or Tracking Technologies of different types. To manage your Cookie settings, please refer to our Cookie banner on our Sites or clickhere. A pop-up window will appear and you may opt out of certain Cookies.
The Sites recognize the Global Privacy Control (“GPC”) signal, which is a browser-based opt-out preference signal that communicates your privacy preferences to the websites you visit. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here:https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use. Further, the Global Privacy Control will only opt you out of the disclosure of your cookie-based personal information, data sale, and targeted advertising. To learn more about your choices related to the disclosure of your non-cookie based personal information and other types of data sharing, please review the Section "How to Manage Your Privacy Rights" below.
Subject to our legal requirements and legitimate business needs, we strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your information:
Customer Service
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We may work with third parties, such as Google Ad Manager, that collect and use information about your website over time and across our Site and non-affiliated websites, including on different devices and browsers. These third parties may use cookies, web beacons, pixels, and other similar technology to collect this information, and use it to infer your interests and deliver relevant advertising to your browser or device, and browsers or devices associated with it. This activity is called interest-based advertising. We do not control such third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way, such ashttps://adssettings.google.com. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on theNAI's websiteas well as members of the Digital Advertising Alliancehere.
When you exercise choices through these tools, you will still receive advertising but that advertising may be less relevant to you. After you make your choices, data will no longer be collected from your browser or device for interest-based advertising on that browser or device, or associated browsers or devices. Additionally, data from those associated browsers and devices will not be used for interest-based advertising on the browser or device for which you made your choices. Data may still be collected for other purposes, such as analytics, reporting, and research. If you delete your cookies, or use multiple browsers or devices, you will need to register your opt-out choices again.
Some devices and browsers support a “Do Not Track” (or, DNT) feature, a privacy preference that you can set in certain web browsers, which is intended to be a signal to websites and services that you do not wish to be tracked across different websites or online services you visit. Please note that we cannot control how third party websites or online services you visit through our website respond to Do Not Track signals. Check the privacy policies of those third parties for information on their privacy practices.
We keep Personal Information about you for as long as is necessary to provide the Services to you or to meet the business purpose and need for which it was collected as described in this Privacy Policy or explained at the time we collected the information. This includes maintaining and improving the performance of our Services, keeping our Services secure, and maintaining appropriate business and financial records. Most of our retention periods are determined on the basis of this general rule.
If we process Personal Information on the basis of consent (including consent to extended storage), we store the data for as long as necessary in order to process it according to your consent or until you withdraw your consent.
We also retain and use Personal Information to protect as well as enforce our rights and comply with our legal obligations. Legal requirements (such as record retention requirements or litigation holds) may require us to retain some or all of the Personal Information we hold for a longer period of time even after our business purpose or need expires.
Our Sites provide links to third-party sites, podcasts and other services. These third-party sites and services may include features such as apps, tools, and widgets. We provide access to these links and services as a convenience and to enhance your experience with our Sites and your appreciation of the outdoors. However, providing access to these links and services should not be interpreted as MeatEater endorsing any third party's products, sites or services. We do not endorse specific third parties or their goods or services, regardless of whether such third parties offer goods or services on any of our Sites. We also do not make any guarantee about the accuracy, content or quality of the information provided by third-party sites, and we assume no responsibility for unintended, objectionable, inaccurate, misleading, or unlawful content that may reside on any third-party site or that may be communicated via any third-party service.
Any relationship between you and such third parties will be governed exclusively by the terms offered by the third party and agreed to by you. If you provide third parties with any Personal Information or other information, their use of such information will be subject to their privacy policies, if any, and will not be governed by this Privacy Policy. In addition, if you accept third-party goods or services advertised on either of our Sites, a third party may be able to determine that you have a relationship with us (e.g., if the offer is made only through one of our Sites). We recommend that you review their privacy policies to learn about their privacy practices, including details on the Personal Information they may collect about you.
For the avoidance of doubt, if we provide links to social media platforms, such as Facebook or YouTube, and you choose to visit those websites through our links, please note that the information you post, transmit or otherwise make available on those websites may be viewed by the general public. We do not control user-posted content on social media homepages and are not responsible for any third-party use of your information that you have posted, transmitted or otherwise made available there.
Depending on the state in which you reside, in particular, if you reside in Connecticut, Delaware, Iowa, Minnesota (beginning July 31, 2025), Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee (beginning July 1, 2025), Texas, Utah or Virginia, you have the following privacy rights regarding your Personal Information as of the date of this Privacy Policy:
If you are a resident of Delaware or Oregon, or Minnesota (beginning July 31, 2025), you have the additional privacy right to obtain a list of categories of third parties to which we have disclosed your Personal Information.
If you are a resident of California or Colorado, you are entitled to additional privacy related disclosures, which can be found, with respect to California, in the Section below entitled "Notice to California Residents," and with respect to Colorado, in the Section below entitled "Notice to Colorado Residents."
We do not sell your Personal Information in the sense of receiving cash for the information. However, the definition of the term "sale" in some states is broad enough to include transactions that would constitute a "sale" under state law. For instance, if you are a resident of Colorado or Connecticut, our use of Cookies and Tracking Technologies constitutes a sale of personal data to third-party advertisers. We also use Cookies and other Tracking Technologies to display advertisements about our products to you on nonaffiliated websites, applications, and online services. This is "targeted advertising" under applicable privacy laws. We do not use Personal Information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals. Please refer to our "Cookies and Other Tracking Technologies" section above and ourCookies Noticefor more information on how we use Cookies for advertising and marketing.
Regardless of jurisdiction, please see Section 13.4 "Exercising Your Privacy Rights" to contact us for the purpose of exercising one or more of applicable privacy rights.
This section applies solely to all visitors, users, and others who reside in the State of California ("CA Consumers") and is presented in compliance with the California state laws, including the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (CCPA). Any terms defined in the CCPA have the same meaning when used in this notice. References to "you" and "yours" in this Notice are directed to CA Consumers only.
We do not share Personal Information with third parties for their own direct marketing purposes without your consent.
Your California Privacy Rights
Notice of Collection of Personal Information
We collect personal information directly from California residents and from advertising networks, internet service providers, data analytics providers, government entities, our family companies, social networks, and data brokers. We do not collect all categories of personal information from each source.
We currently collect and have collected the above categories of personal information for the following business or commercial purposes:
Sale, Share, and Disclosure of Personal Information
The CCPA defines "sale" as the transfer of personal information for monetary or other valuable consideration. Although we do not “sell” personal information as that term is commonly understood (for money), we engage in online activities that may constitute a sale or the sharing of personal information under California law if it is determined that we have received "other valuable consideration" for the personal information.
We may sell or share, for cross-context behavioral advertising purposes, the categories of personal information in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of third parties to whom we shared or sold personal information:
| Categories of Personal Information | Category of Third-Party Recipient |
|---|---|
| Advertising Networks, including Facebook and Instagram |
We sold or shared personal information to third parties for the following business or commercial purposes:
The following table identifies the categories of personal information that we disclosed for a business purpose in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of third-party recipients to whom we disclosed personal information:
| Category of Personal Information | Categories of Third-Party Recipients |
|---|---|
| Identifiers such as name, online identifier, email address, and account name. | Service providers, including for customer support, marketing and payment processing. |
| Commercial Information (e.g., products or services purchased or considered, purchase histories or tendencies) | Service providers, including for customer support, payment processing and marketing. |
| Financial Information such as bank account information and credit card information | Service providers, including for payment processing. |
| Internet or other similar network activity such as information regarding your interaction with the Site | Service providers, including for customer support and payment processing and marketing. |
| Geolocation data such as IP address | Service providers, including for analytics and customer support. |
We disclosed personal information for the following business or commercial purposes:
We do not use or disclose sensitive personal information for purposes other than those specified in Cal. Code Regs. tit. 11, § 7027(m).
Sale or Share of Personal Information of Consumers under 16 Years of Age
We do not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age.
Your California Privacy Rights
Under the CCPA, and subject to exceptions, California residents have certain rights regarding their data collected or processed during the past 12 months, including:
California residents also have the right to not be discriminated against if they choose to exercise their privacy rights. We will not discriminate against you for exercising any of your California privacy rights, such as charging you a different price or providing you with a lesser quality of goods or Services if you exercise any of those rights. At times, however, providing your Personal Information will be necessary to provide you with the requested Services or verify your identity to properly respond to your requests.
This portion of our Privacy Policy applies only to residents of the state of Colorado and applies only to the extent of any inconsistency with the information above. All terms not otherwise defined in this portion shall have the meanings defined under the Colorado Privacy Act ("CPA").
Collection, Use and Sharing of Personal Information
We may collect, use and process certain categories of personal information as described in the chart below. For more information on the categories of personal information we collect, pleaseclick here.
| Category of Personal Data | Processing Purpose | Used for Target Advertising? | Sold or Shared |
|---|---|---|---|
| Identifiers such as name, online identifier, email address, and account name. | Product and service fulfillment; communications and marketing; improve products, services, and operation; prevention of fraud and other harm; legal compliance | Yes | Advertising Networks; Service providers, including for customer support, marketing and payment processing. |
| Commercial Information (e.g., products or services purchased or considered, purchase histories or tendencies) | Product and service fulfillment; communications and marketing; improve products, services, and operations; prevention of fraud and other harm; legal compliance | Yes | Advertising Networks; Service providers, including for customer support, marketing and payment processing. |
| Financial Information such as bank account information and credit card information | Product and service fulfillment; improve products, services, and operations; prevention of fraud and other harm; legal compliance | No | Service providers, including for payment processing. |
| Internet or other electronic network activity such as information regarding your interaction with the Site | Communications and marketing; improve products, services, and operations; prevention of fraud and other harm; legal compliance | Yes | Advertising Networks; Service providers, including for customer support, marketing and payment processing. |
| Geolocation data such as IP address | Product or service fulfillment, communications and marketing | Yes | Advertising Networks; Service providers, including for analytics and customer support. |
CPA Rights
If you are a Colorado resident, you have the following rights regarding your Personal Information:
If you are a Canadian resident, you may have certain rights under applicable Canadian laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and successor legislation. Please see the website of theOffice of the Privacy Commissioner of Canadafor further information.
We make reasonable efforts to notify you of the purposes for which personal information will be used or disclosed and if the initial purpose changes. Subject to legal or contractual restrictions and reasonable notice, you may withdraw consent at any time. Subject to certain limits and exceptions set out in the applicable laws, Canadian residents have the following rights:
Canadian residents also may learn more about targeted advertisements from participating third parties in Canada at the Canadian DAA choice page athttps://youradchoices.ca/.
You and we confirm that it is our wish that this Privacy Policy and all other related policies and notices be drawn up in English.Vous reconnaissez avoir exigé la rédaction en anglais du présent document ainsi que tous les documents qui s'y rattachent.
You may exercise your one or more of your privacy rights as follows:
In order to verify requests and the information in it, you must provide, at a minimum, your name and an email address and respond to a confirmation email that will be sent to that address. We may ask that you provide a photo of an official government issued ID.
Only you, or a designated authorized agent (someone legally authorized to act on your behalf and with written permission), may make a verifiable consumer request related to your Personal Information. If you are an authorized agent making a request on the consumer's behalf, follow the Exercising Your California Rights instructions to submit a request.
If you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, or Virginia, you may appeal our denial of your request pursuant to your State Privacy Rights. In order to appeal our denial of your consumer request, please contact us at [email protected]. We will respond to an appeal within 60 days of receipt for residents of Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, Tennessee, Texas, and Virginia, and within 45 days of receipt for residents of Colorado, Minnesota, New Jersey, and Oregon.
If you have concerns about your appeal, you have the right to contact the following authority in your state:
Here are some ways you can modify the contact information that you have provided to us:
Please note that we reserve the right to remove a user from our mailing list at any time, at our sole discretion.
This Privacy Policy is incorporated into ourTerms of Use. We reserve the right to change this Privacy Policy from time to time, consistent with applicable law. If we do make material changes to this Privacy Policy, the revised Privacy Policy will be posted on our Sites, and we will post a notification of such changes on our Sites. Such changes, whether in the form of modifications, additions, or deletions, shall be effective when specified in the relevant notification or, if the change is immaterial, immediately upon appearing on our Sites. Any use by you of our Sites after such changes shall conclusively be deemed to be your acceptance of such revisions. We encourage you to review this Privacy Policy periodically to be informed of any such revisions.
To the extent there is a conflict between this Privacy Policy and ourTerms of Use, theTerms of Useshall supersede and control.
To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:
Email:[email protected]
Address: MeatEater Customer Service
ATTN: Privacy Policy
131 Discovery Drive,
Bozeman, MT 59718